usefullness of trade references and visits to customer's premises when checking creditworthiness of potential new customers
Thank you for reaching out and I love your question! It is absolutely, in my opinion, imperative to check trade references and do customer visits when you are checking viability of a customers financial status and building relationships with them. There is nothing better than talking to them face to face, building that trust and seeing first hand what their situation is. Additionally, checking references and using your industry groups and peers to see their experience with the same customer.
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