Bottom-line focused marketing and business development professional with 20+ years experience delivering measurable and cost optimized brand marketing campaigns in highly competitive and diversified markets.
Deep understanding of SEO and the relationship between content and traffic on the web, understanding the key levers that impact natural search traffic and how to prioritize them
Experience with social media marketing (Facebook, Twitter, social news sites, etc), promotions (contests, partnerships, etc), and strategically building in viral features
Experience managing public relations outreach, including press releases, brand positioning, and relationship-building with media
Strong marketing analytics skills, with the capacity to dive into the data to drive marketing strategy and tactics, track performance, and report results
Capacity to bring positive energy and enthusiasm to a team, and help the marketing team operate effectively within the broader organization
Demonstrated management skills, including the ability to support the career growth goals of direct reports, provide effective feedback and guidance, and review performance
The professional demeanor and authority to present in front of investors, partners, and employees with a clear command of the facts and key points
The ability to connect the dots between marketing tactics and business strategy, communicate that connection, and structure our custom acquisition initiatives to support our business goals
An understanding of online advertising, lead gen, and transactional business models
Excels in dynamic, demanding environments while remaining level-headed, focused and self-motivated
Enthusiastic team player and leader with entrepreneurial spirit and high integrity More...
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